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网络育人体系下高职院校抖音号建设研究

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在网络育人体系下,高职院校抖音号在传播校园文化,塑造校园形象;展示学生风采,促进个人发展;辅助教学工作,提升育人质量等方面发挥积极作用,但存在作品内容教育性欠缺,育人功能未充分发挥;作品制作手法单一,育人影响力有限;运营团队专业性不足,评价奖励机制不健全等问题.基于此,高职院校抖音号建设应坚持价值引领,让内容有意义;契合学生观看特性,让创作有意思;强化顶层设计,让展演有动力,从而让抖音号成为高职院校育人铸魂的重要阵地.
Research on the construction of TikTok account in higher vocational colleges under the network education system
Under the network education system,the TikTok account of higher vocational colleges plays an active role in spreading campus culture and shaping campus image;showcasing students'demeanor and promoting personal development;assisting teaching work and improving the quality of education.However,there are some problems,such as the lack of educational content and insufficient educational function;single production technique and limited educational influence;insufficient professional operation team,and imperfect evaluation and incentive mechanism.Based on this,the construction of TikTok account in higher vocational colleges should adhere to the value guidance,make the content meaningful;fit the viewing characteristics of students,make the creation interesting;strengthen the top-level design,make the performance dynamic,so that TikTok can become an important position of higher vocational colleges.

construction of TikTok accounthigher vocational collegesnetwork educationoptimization path

王首敬、章浩天、许嘉、黄子炎、刘悦恺、刘润

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河北交通职业技术学院,河北 石家庄 050035

抖音号建设 高职院校 网络育人 优化路径

2024

纺织报告
江苏苏豪传媒有限公司,江苏省纺织工业协会

纺织报告

影响因子:0.059
ISSN:1005-6289
年,卷(期):2024.43(11)