Under the network education system,the TikTok account of higher vocational colleges plays an active role in spreading campus culture and shaping campus image;showcasing students'demeanor and promoting personal development;assisting teaching work and improving the quality of education.However,there are some problems,such as the lack of educational content and insufficient educational function;single production technique and limited educational influence;insufficient professional operation team,and imperfect evaluation and incentive mechanism.Based on this,the construction of TikTok account in higher vocational colleges should adhere to the value guidance,make the content meaningful;fit the viewing characteristics of students,make the creation interesting;strengthen the top-level design,make the performance dynamic,so that TikTok can become an important position of higher vocational colleges.
construction of TikTok accounthigher vocational collegesnetwork educationoptimization path
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