网络育人体系下高职院校抖音号建设研究
Research on the construction of TikTok account in higher vocational colleges under the network education system
王首敬 1章浩天 1许嘉 1黄子炎 1刘悦恺 1刘润1
作者信息
- 1. 河北交通职业技术学院,河北 石家庄 050035
- 折叠
摘要
在网络育人体系下,高职院校抖音号在传播校园文化,塑造校园形象;展示学生风采,促进个人发展;辅助教学工作,提升育人质量等方面发挥积极作用,但存在作品内容教育性欠缺,育人功能未充分发挥;作品制作手法单一,育人影响力有限;运营团队专业性不足,评价奖励机制不健全等问题.基于此,高职院校抖音号建设应坚持价值引领,让内容有意义;契合学生观看特性,让创作有意思;强化顶层设计,让展演有动力,从而让抖音号成为高职院校育人铸魂的重要阵地.
Abstract
Under the network education system,the TikTok account of higher vocational colleges plays an active role in spreading campus culture and shaping campus image;showcasing students'demeanor and promoting personal development;assisting teaching work and improving the quality of education.However,there are some problems,such as the lack of educational content and insufficient educational function;single production technique and limited educational influence;insufficient professional operation team,and imperfect evaluation and incentive mechanism.Based on this,the construction of TikTok account in higher vocational colleges should adhere to the value guidance,make the content meaningful;fit the viewing characteristics of students,make the creation interesting;strengthen the top-level design,make the performance dynamic,so that TikTok can become an important position of higher vocational colleges.
关键词
抖音号建设/高职院校/网络育人/优化路径Key words
construction of TikTok account/higher vocational colleges/network education/optimization path引用本文复制引用
出版年
2024
NETL
NSTL
万方数据