Cultural symbol construction of museum culture and creation in the perspective of symbol consumption
Under the wave of symbol consumption,museum cultural and creative products have become a new hot spot of cultural communication.Consumers pursue spiritual satisfaction and self-identification,and promote the transformation and upgrading of cultural and creative products.By analyzing the symbol coding,consumer decoding and consumer identification mechanism,this paper reveals how cultural and creative products transform the connotation of cultural relics into symbolic value by means of design,proposes a strategic framework for the construction of cultural symbols of museum cultural and creative products.The design of cultural and creative products should base on the connotation of museums,create classic cultural symbols,deepen the decoding process to promote widespread dissemination and consumer recognition,and deepen cultural values to achieve parallel inheritance and development.
symbol consumptionmuseum culture and creationcultural symbol
NETL
NSTL
万方数据
