A retail logistics model based on non-interactive zero-knowledge proofs and non-fungible tokens was proposed to address the conflicting issues of privacy leakage and ensuring anonymous identity legality during parcel collection.An identity authentication mechanism for parcel collection based on non-interactive zero-knowledge proofs and non-fungible tokens was intro-duced.This mechanism ensured that the collector could verify their identity legally while remaining anonymous.By combining ECDH(elliptic curve Diffie-Hellman)and AES(advanced encryption standard),privacy data were encrypted on-chain for pro-tection.Experimental results demonstrate that the used algorithm outperforms other comparative solutions in terms of encryption and decryption efficiency,with lower storage overhead for identity authentication,meeting the requirements of daily logistics operations.