How Can Companies Achieve Disruptive Innovation Through Digital Transformation?:Based on the Case Study of Weichai Group
In the era of digital economy,the digital transformation of enterprises cannot be separated from the development of digital technology and the embedding of digital products.Under the catalysis of both,disruptive innovation at multiple ends has become a new normal for enterprise transformation.How to empower manufacturing enterprises with disruptive innovation through digital transformation to form digital disruptive innovation is an expandable research question.Taking Weichai Group as an example,based on the theory of disruptive innovation and through the analysis of procedural grounded theory,the aim is to explore the process mechanism and formation path of digital disruptive innovation in manufacturing enterprises.The results indicate that enterprises need to go through three stages of digital disruptive innovation:drive,transformation,and diversification.In the driving phase,enterprises are influenced by internal and external driving factors and initiate digital disruptive innovation.In the transformation stage,enterprises take the transformation of production modes and the evolution of organizational structures as their action paths,and achieve disruptive digital innovation through digitalization both inside and outside the enterprise.In the diversified stage,by achieving digital disruptive innovation in the business ecosystem,innovation extension is formed,forming a digital business ecosystem model,and completing disruptive innovation transformation.
digital transformationdisruptive innovationdigital business ecosystemprogrammed grounded theory