首页|企业如何通过数字化转型实现颠覆性创新?——基于潍柴集团的案例研究

企业如何通过数字化转型实现颠覆性创新?——基于潍柴集团的案例研究

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数字经济时代促使企业进入数字化转型过程中,企业数字化转型离不开数字技术的发展与数字产物的嵌入,在二者的催化下多端颠覆性创新成为企业转型新常态,而数字化转型如何赋能制造业企业颠覆性创新形成数字化颠覆性创新以把握数字时代契机,打造企业新型竞争优势是可拓展的研究问题.本文以潍柴集团为例,依托于颠覆性创新理论,通过程序化扎根理论分析对象,对制造业企业实现数字化颠覆性创新的过程机制以及形成路径进行探究.研究发现,企业进行数字化颠覆性创新要经历驱动、转型以及多元三个阶段.驱动阶段,企业受内外驱动因素影响,启动数字化颠覆性创新;转型阶段,企业以生产模式转变与组织结构演化为行动路径,通过对企业内外的数字化实现企业的数字化颠覆性创新;多元阶段,通过实现商业生态系统的数字化颠覆性创新进行创新外延,形成数字商业生态系统模式,完成颠覆性创新转型.
How Can Companies Achieve Disruptive Innovation Through Digital Transformation?:Based on the Case Study of Weichai Group
In the era of digital economy,the digital transformation of enterprises cannot be separated from the development of digital technology and the embedding of digital products.Under the catalysis of both,disruptive innovation at multiple ends has become a new normal for enterprise transformation.How to empower manufacturing enterprises with disruptive innovation through digital transformation to form digital disruptive innovation is an expandable research question.Taking Weichai Group as an example,based on the theory of disruptive innovation and through the analysis of procedural grounded theory,the aim is to explore the process mechanism and formation path of digital disruptive innovation in manufacturing enterprises.The results indicate that enterprises need to go through three stages of digital disruptive innovation:drive,transformation,and diversification.In the driving phase,enterprises are influenced by internal and external driving factors and initiate digital disruptive innovation.In the transformation stage,enterprises take the transformation of production modes and the evolution of organizational structures as their action paths,and achieve disruptive digital innovation through digitalization both inside and outside the enterprise.In the diversified stage,by achieving digital disruptive innovation in the business ecosystem,innovation extension is formed,forming a digital business ecosystem model,and completing disruptive innovation transformation.

digital transformationdisruptive innovationdigital business ecosystemprogrammed grounded theory

云乐鑫、徐海卿、范雅楠、董晓语

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青岛理工大学商学院, 青岛 266520

数字化转型 颠覆性创新 数字商业生态系统 程序化扎根理论

教育部人文社会科学研究青年基金山东省自然科学基金面上项目

21YJC630161ZR2022MG021

2024

技术经济
中国技术经济学会

技术经济

CSTPCDCHSSCD北大核心
影响因子:0.896
ISSN:1002-980X
年,卷(期):2024.43(3)
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