用户偏好-制造商偏好双重视阈下的产品创新机会识别路径研究

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中文摘要：精准识别产品创新机会对制造商规避盲目创新风险,持续获取竞争优势至关重要.针对现有产品创新机会识别研究中因视角单一致使制造商价值创造的效率难以最大化,以及识别的创新机会聚焦度不清晰等诸多问题,基于用户偏好-制造商偏好双重视阈构建了产品创新机会识别路径.首先,运用结构主题模型从用户在线评论和产品描述文本中分别提取用户偏好及制造商偏好的产品属性主题;其次,基于两类主题之间的相似度进行主题分类以获取具象产品的创新需求;再次,从现有相关专利中提取创新要素并依托多维技术创新地图识别产品创新机会;最后,以老年智能手环靶向开展产品创新机会识别为例,验证了所提路径的可行性.应用结果表明,构建的用户偏好-制造商偏好双重视阈下的产品创新机会识别路径能够为制造商高效开展产品创新活动提供可资借鉴的决策理论支持.

外文标题：Product innovation opportunity identification path under dual perspective of user preference and manufacturer preference

外文摘要：Accurately identifying product innovation opportunities is essential for manufacturers to avoid blind innova-tion risks and continuously gain competitive advantage.Aiming at many problems in the existing research on product innovation opportunity identification,such as the difficulty of maximizing the efficiency of manufacturers'value cre-ation due to the single perspective,and the unclear focus of the identified innovation opportunities,a product inno-vation opportunity identification path based on the dual perspective of user preference and manufacturer preference was constructed.The structural topic model was used to extract the product attribute topics of user preference and manufacturer preference respectively from user online reviews and product description texts;the topic classification was performed based on the similarity between the two types of product attribute topics to obtain the innovation de-mand of concrete products;the innovation elements were extracted from the existing relevant patents and the prod-uct innovation opportunities were identified by relying on the multi-dimensional technology innovation map.Finally,the feasibility of the proposed path was verified by taking the elderly smart bracelet as an example to identify product innovation opportunities.The application results showed that the identification path of product innovation opportuni-ties under the dual thresholds of user preference-manufacturer preference constructed could provide decision-making theoretical support for manufacturers to efficiently carry out product innovation activities.

外文关键词：

product innovation opportunity identificationdual thresholds of user preference and manufacturer prefer-encemulti-dimensional technology innovation mapstructural topic model

作者：

王金凤、仵轩、冯立杰、张珂、刘鹏

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作者单位：

郑州大学管理学院,河南郑州 450001

上海海事大学中国(上海)自贸区供应链研究院,上海 201306

上海海事大学物流工程学院,上海 201306

郑州大学信息管理学院,河南郑州 450001

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关键词：

产品创新机会识别用户偏好-制造商偏好双重视阈多维技术创新地图结构主题模型

基金：

科技部创新方法工作专项科技部创新方法工作专项国家重点研发计划专项国家自然科学基金上海市科技计划河南兴文化工程文化研究专项

项目编号：

20181M0203002019IM0202002022YFF0608700U1904210-4200405013002022XWH082

出版年：

2024

DOI：

10.13196/j.cims.2022.0546

计算机集成制造系统

中国兵器工业集团第210研究所

计算机集成制造系统

CSTPCD北大核心

影响因子：1.092

ISSN：1006-5911

年,卷(期)：2024.30(4)

参考文献量23