Differential pricing decisions in remanufacturing closed-loop supply chains under dual altruistic preference
To provide the differentiated pricing decisions in remanufacturing closed-loop supply chains under the dual altruistic preferences of manufacturers and retailers,by analyzing and comparing the equilibrium strategies under four decision-making modes including no altruistic preference,single altruistic preference and double altruistic pref-erence,the influence of double altruistic preference on differential pricing decision and channel efficiency of closed-loop supply chain was obtained.The results showed that the wholesale price of new products and remanufactured products would be reduced by increasing retailers'altruistic preference;the retail price of new products and remanu-factured products would be decreased and the market demand would be increased by increasing altruistic preference of both sides;the recycling quantity of waste products were reduced by increasing altruistic preference degree,which was beneficial to recycling and remanufacturing;the increasing of altruistic preference of manufacturers and retailers leaded to the decreasing of their own income and the increasing of the other party's income,and the im-provement of channel efficiency was improved;double altruistic preference was beneficial to the improvement of the overall profit and efficiency of the closed-loop supply chain,and the effect of double altruistic preference was more significant than that of single altruistic preference.
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