Social network provides a medium for information dissemination,leading to the rapid development of public opinion.Controlling the development direction of public opinion is one of the core issues of public opinion dynamics.However,the public opinion dynamics model mainly studies the way of updating the opinions of the subject so as to deduce the law of public opinion evolution.This paper classifies the current public opinion dynamics models,analyzes their advantages and disadvantages,and their applications in different fields,and summarizes the future research direction of public opinion dynamics.It is helpful to understand the law of the evolution of public opinion,so as to provide better guidance for the government and other institutions to control the direction of public opinion.
Public opinionDynamics of public opinionPublic opinion evolution
万方数据
维普
