In order to better achieve the educational goal of cultivating high-quality skilled talents in vocational colleges,the new media marketing course is based on curriculum education,subject integration,personalized development,and other construction ideas,exploring the"Five Rings"teaching framework of"literacy as the core,knowledge as the point,skills as the line,practice as the surface,and expansion as the field",with a view to realizing the purpose of"cultivating core,determining point,connecting,structuring and expanding field",and strengthening students'personality quality,human-computer cooperation ability,reality transformation ability and active learning ability.
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