首页|电商直播产业集群的现实价值、逻辑主线与优化路径

电商直播产业集群的现实价值、逻辑主线与优化路径

Realistic Value,Logical Mainline and Optimization Path of E-Commerce Live Streaming Industry Cluster

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加快电商直播产业集群发展有利于降低生产成本,促进科技进步,重塑市场形象,优化产业链条.电商直播产业集群的纵向逻辑是互动形式的迭代,横向逻辑是电商资源的整合,实践逻辑是产业链条的重组,理论逻辑是产业转型的需求.优化电商直播产业集群,应规范电商直播市场,推进资源优化配置,构建产业服务链条,依托数字技术创新.
The development of e-commerce live streaming industry clusters is beneficial to reduce production costs,promote technological progress,reshape the market image,optimize the industrial chain.The vertical logic of e-commerce live streaming industry clusters is the iteration of interactive forms,horizontal logic is the integration of e-commerce resources,practical logic is the restructuring of industrial chains,and theoretical logic is the demand for industrial transformation.To optimize the e-commerce live broadcast industrial cluster,we should standardize the e-commerce live streaming market,promote the optimal allocation of resources,build an industrial service chain,and rely on digital technology innovation.

e-commerce live streamingindustrial clusterlive streaming salesvaluelogicpath

陈青、梅瑜娟

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义乌工商职业技术学院 电子商务学院,浙江 义乌 322000

电商直播 产业集群 直播带货 价值 逻辑 路径

全国教育科学规划课题教育部一般项目(2023)浙江省妇联课题(2021)

EJA230468zjfl202105

2024

江苏经贸职业技术学院学报
江苏经贸职业技术学院

江苏经贸职业技术学院学报

影响因子:0.268
ISSN:1672-2604
年,卷(期):2024.(3)
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