The development of e-commerce live streaming industry clusters is beneficial to reduce production costs,promote technological progress,reshape the market image,optimize the industrial chain.The vertical logic of e-commerce live streaming industry clusters is the iteration of interactive forms,horizontal logic is the integration of e-commerce resources,practical logic is the restructuring of industrial chains,and theoretical logic is the demand for industrial transformation.To optimize the e-commerce live broadcast industrial cluster,we should standardize the e-commerce live streaming market,promote the optimal allocation of resources,build an industrial service chain,and rely on digital technology innovation.
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