High-Quality Development of Urban Night-Time Economy from the Perspective of the Linkage of Culture,Tourism,and Commerce:Taking Yancheng City as an Example
The linkage of culture,tourism and commerce is a process of shaping tourism through culture,promoting commerce through tourism,and promoting culture through commerce.Under the linkage of culture,tourism and commerce,the high-quality development of urban night-time economy can further enhance the driving force of urban cultural and tourism development,expand the consumption space of cultural and tourism,and promote the upgrading of cultural and tourism brands.Taking Yancheng as an example,based on the analysis of its shortcomings in the night-time economy,from the perspective of deep integration of culture,tourism,commerce and the city,this paper explores the high-quality development mode of the city's night-time economy under the linkage of culture,tourism and commerce,and put forward strategies such as re-planning,extending the bussiness format,casting brands,strengthening marketing and optimizing business.
urban night-time economyhigh-quality developmentlinkage of culturetourism and commerce
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