江苏经贸职业技术学院学报2024,Issue(3) :17-21.DOI:10.16335/j.cnki.issn1672-2604.2024.03.005

乡村民宿提质升级助力乡村全面振兴研究——以山东省青州市为例

Study on Improving the Quality and Upgrading of Rural B&Bs to Promote Comprehensive Revitalization of Rural Areas:Taking Qingzhou City,Shandong Province as an Example

吴全军 吴浩宇
江苏经贸职业技术学院学报2024,Issue(3) :17-21.DOI:10.16335/j.cnki.issn1672-2604.2024.03.005

乡村民宿提质升级助力乡村全面振兴研究——以山东省青州市为例

Study on Improving the Quality and Upgrading of Rural B&Bs to Promote Comprehensive Revitalization of Rural Areas:Taking Qingzhou City,Shandong Province as an Example

吴全军 1吴浩宇2
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作者信息

  • 1. 中共青州市委党校 培训工作科,山东 青州 262501
  • 2. 烟台大学 经济管理学院,山东 烟台 264005;烟台市福山区回里镇人民政府 党群服务中心,山东 烟台 265509
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摘要

面对游客旅游需求转向品质化和高端化的趋势,乡村民宿迫切需要结合地区元素通过规范化和精细化进行转型.山东省青州市是较早发展乡村民宿的地区之一,其乡村民宿已进入了提质升级的新发展阶段.对青州市乡村民宿存在的典型问题进行分析,提出开展规范管理、强化品牌内涵、优化人才队伍等策略,助力乡村振兴.

Abstract

Facing the continuous upgrading of tourists'tourism demand to quality and high-end,rural B&Bs urgently need to be transformed by combining regional elements through standardization and refinement.Qingzhou City of Shandong Province,as one of the earlier areas to explore the development of rural B&Bs,has entered a new development stage of quality upgrading.This paper analyzes the typical problems of rural B&Bs in Qingzhou City,and puts forward the strategies of standardizing management,strengthening brand connotation and optimizing talent team to promote rural revitalization.

关键词

乡村民宿/乡村振兴/产业升级

Key words

rural B&Bs/rural revitalization/industrial upgrading

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出版年

2024
江苏经贸职业技术学院学报
江苏经贸职业技术学院

江苏经贸职业技术学院学报

影响因子:0.268
ISSN:1672-2604
参考文献量3
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