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高职院校"跨境电商运营"课程改革路径探索

Course Reform Path of Cross-Border E-commerce Operation in Higher Vocational Colleges and Universities

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随着跨境电商行业的快速发展,跨境电商人才培养迫在眉睫.有效推进"跨境电商运营"课程建设,对于培养适应时代发展需要的跨境电商运营人才具有重要意义.目前,高职院校"跨境电商运营"课程实施中存在诸多问题,急需顺应时代发展需要,做出相应调整和改变.以高职院校"跨境电商运营"课程为研究对象,探讨教学过程中存在的不足,并提出重构教学内容、采用"五段三性"教学模式、多渠道提升实践能力、充分运用信息化技术、实施增值性评价等路径,以期为高职院校"跨境电商运营"课程改革提供参考.
With the rapid development of cross-border e-commerce,the cultivation mode of cross-border e-commerce operation talents is urgent.Effectively promoting the construction of Cross-border E-commerce Operation course is of great significance for training cross-border e-commerce operation talents who meet the needs of the development of the times.At present,there are many problems in the implementation of Cross-border E-commerce Operation course in higher vocational colleges,and it is urgent to adapt to the needs of the times and make correspoding adjustments and changes.This paper takes Cross-border E-Commerce Operation course as the research object,discusses the deficiencies in the teaching process of this course in higher vocational colleges,and puts forward the exploration of five paths:reconstructing the teaching content,adopting the"five segments and three sexes"teaching mode,improving the practical ability through multi-channels,making full use of information technology,and implementing value-added evaluation.This study can provide some comprehensive,systematic and scientific references and ideas for the curriculum reform of Cross-border E-commerce Operation in higher vocational colleges.

higher vocational collegescross-border e-commerce operationcurriculum reform

史云珊

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常州信息职业技术学院 数字经济学院,江苏 常州 213164

高职院校 跨境电商运营 课程改革

2024

江苏经贸职业技术学院学报
江苏经贸职业技术学院

江苏经贸职业技术学院学报

影响因子:0.268
ISSN:1672-2604
年,卷(期):2024.(3)
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