摘要
在后扶贫时代,帮助扶贫助农对象科学开展直播营销是实现"造血式"帮扶目标的有效手段.当务之急是帮助扶贫助农对象消除开展直播营销的语言障碍.直播营销语言包括口头、书面、身体、道具和环境等五大类,相互之间有关联.本研究为扶贫助农对象设计了针对这五类语言的二十条培训途径.
Abstract
In the post poverty alleviation era,scientifically conducting livestreaming marketing to assist poverty alleviation and agricultural beneficiaries is an effective means to achieve the goal of hematopoietic assistance.The urgent task is to help poverty alleviation and agricultural assistance targets eliminate language barriers in conducting livestreaming marketing.Livestreaming marketing language includes five categories:oral,written,physical,props,and environment,which are interrelated.This study designed 20 training approaches targeting five language characteristics for poverty alleviation and agricultural assistance targets.
基金项目
2021年江苏省教育科学"十四五"规划课题(D/2021/03/08)
2023年江苏省高校教育信息化研究课题(2023JSETKT074)
NETL
NSTL
万方数据