考虑家电补贴和协调的绿色供应链仿真研究
THE SIMULATION STUDY OF GREEN SUPPLY CHAIN CONSIDERING HOUSEHOLD APPLIANCES SUBSIDY AND COORDINATION
龚瑞风 1薛俭2
作者信息
- 1. 湖州学院经济管理学院 浙江湖州 313000
- 2. 湖南人文科技学院商学院 湖南娄底 417000
- 折叠
摘要
政府提供绿色家电补贴时研究了绿色家电生产—销售过程中制造商和零售商的绿色供应链决策问题.运用博弈理论分别构建集中、分散、低价促销和利益共享契约决策模型,分析不同决策情形下政府补贴对家电价格、绿色度的影响.结果表明:(1)与集中决策相比,分散决策下绿色家电的零售价格更高,绿色度更低,供应链总利润也更低;(2)低价促销策略和利益共享策略可以实现供应链协调;(3)随着补贴力度的提升,零售价、产品绿色度、供应链总利润均提高.通过算例逐一检验了研究结论,并给出了低价促销策略和利益共享契约参数的取值范围.
Abstract
When the government provides subsidies for green home appliances,it studies the green supply chain decision-making of manufacturers and retailers in the process of production and sales of green home appliances.The game theory was used to construct the decision-making models of centralized,decentralized,low-price promotion and benefit sharing contract,and the influence of government subsidies on the price and green degree of household appliances under different decision-making situations was analyzed.The results show that:(1)Compared with the centralized decision,the retail price of green appliances under decentralized decision is higher,the greenness is lower,and the profit of supply chain is lower.(2)Low price promotion strategy and benefit sharing strategy can achieve supply chain coordination.(3)With the increase of subsidy,retail price,product greenness and supply chain profit all increase.The research conclusions were verified one by one through numerical examples,and the value ranges of low-price promotion strategy and benefit sharing contract parameters were given.
关键词
政府补贴/博弈理论/绿色供应链/绿色家电Key words
Government subsidies/Game theory/Green supply chain/Green home appliance引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据