Study on Positioning Adjustment of a Tourism Commercial Complex in Context of Culture and Tourism Integration
In the context of the integration of culture and tourism,more and more commercial complexes are actively exploring innovative business models that integrate culture and tourism,creating a composite space for culture,tourism,and commerce.In the market dilemma of severe homog-enization in the development of commercial complexes,tourism commercial complexes should seize the development opportunities under the back-ground of cultural and tourism integration,leverage cultural and tourism empowerment,and adjust the project positioning reasonably,so as to accu-rate target customers,clarify theme positioning,optimize business structure,and strive to stand out in the fierce competition of the market.
integration of culture and tourismcommercial complexpositioning adjustment
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