In the context of the integration of culture and tourism,more and more commercial complexes are actively exploring innovative business models that integrate culture and tourism,creating a composite space for culture,tourism,and commerce.In the market dilemma of severe homog-enization in the development of commercial complexes,tourism commercial complexes should seize the development opportunities under the back-ground of cultural and tourism integration,leverage cultural and tourism empowerment,and adjust the project positioning reasonably,so as to accu-rate target customers,clarify theme positioning,optimize business structure,and strive to stand out in the fierce competition of the market.
integration of culture and tourismcommercial complexpositioning adjustment
NETL
NSTL
万方数据
