新媒体时代大学生阅读倾向实证研究——基于浙江工商大学学生样本
Empirical research on college students' reading tendency under the new media age:example-based students from Zhejiang Gongshang University
曾翠1
作者信息
- 1. 浙江工商大学 图书馆,浙江 杭州 310018
- 折叠
摘要
新媒体时代,电子阅读以其便捷和生动的优势在相当程度上替代了传统纸媒阅读,但存在碎片化、娱乐化、直观化缺陷.文章以实证研究的方式选取浙江工商大学学生作为样本,了解大学生阅读行为、阅读认知、阅读心理等维度的变化,通过进一步访谈,发现传统阅读推广模式既不能有效契合新媒体的便捷化、形象化、立体化、碎片化特质,也难以满足读者多元化、个性化阅读需求.图书馆应积极回应读者阅读倾向变化,设计具有适应性的阅读推广模式.
Abstract
In the era of new media,electronic reading has to a considerable extent replaced traditional paper reading with its convenience and vividness,but it has shortcomings such as fragmentation,entertainment,and visualization.The article uses empirical research to select students from Zhejiang Gongshang University as samples to understand the changes in dimensions such as reading behavior,reading cognition,and reading psychology among college students.Through further interviews,it is found that the traditional reading promotion model cannot effectively fit the convenient,visual,three-dimensional,and fragmented characteristics of new media,nor can it meet the diverse and personalized reading needs of readers.Libraries should actively respond to changes in reader reading tendencies and design adaptive reading promotion models.
关键词
新媒体/大学生阅读倾向/阅读行为/实证研究Key words
new media/college students'reading tendency/reading behavior/the empirical research引用本文复制引用
基金项目
浙江工商大学校高等教育研究课题(2023)(Xgy23005)
出版年
2024
NETL
NSTL
万方数据