Research on the innovation strategy of short video service in university library
Short video platforms have become the field of cloud learning for college students,and using short video platforms to provide knowledge services has become a topic of concern for university libraries.From the perspective of short video operation,this paper first analyzes the current operation situation and problems of the TikTok platform of university libraries,and puts forward some operational ideas such as deepening content themes,linking social media platforms,and investigating user psychology.Then,from the perspective of university libraries,innovative strategies for short video services were proposed for different aspects such as information and intelligence services,reading promotion,and publicity,in order to provide reference for short video services in university libraries.