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高校图书馆短视频服务创新策略研究

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短视频平台成为大学生云学习的场域,利用短视频平台开展知识服务成为高校图书馆关注的议题.文章首先从短视频运营视角切入,通过分析高校图书馆抖音平台的运营现状及问题,提出深耕内容主题、联动社交媒体平台、调研用户心理等运营思路;接着从高校图书馆的视角出发,针对信息情报服务、阅读推广、宣传等不同方面提出了短视频服务创新策略,以期为高校图书馆短视频服务提供参考.
Research on the innovation strategy of short video service in university library
Short video platforms have become the field of cloud learning for college students,and using short video platforms to provide knowledge services has become a topic of concern for university libraries.From the perspective of short video operation,this paper first analyzes the current operation situation and problems of the TikTok platform of university libraries,and puts forward some operational ideas such as deepening content themes,linking social media platforms,and investigating user psychology.Then,from the perspective of university libraries,innovative strategies for short video services were proposed for different aspects such as information and intelligence services,reading promotion,and publicity,in order to provide reference for short video services in university libraries.

university libraryshort videoinformation service

廖书语、王军

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三峡大学 图书馆,湖北 宜昌 443002

高校图书馆 短视频 信息服务

2025

江苏科技信息
江苏省科学技术情报研究所

江苏科技信息

影响因子:0.265
ISSN:1004-7530
年,卷(期):2025.42(1)