江苏大学学报(社会科学版)2024,Vol.26Issue(2) :35-43.DOI:10.13317/j.cnki.jdskxb.2024.013

传递与共享:社交媒体时代的中华文化符号传播

Transmission and Sharing:the Dissemination of Chinese Cultural Symbols in the Age of Social Media

吕志敏 代洪宝
江苏大学学报(社会科学版)2024,Vol.26Issue(2) :35-43.DOI:10.13317/j.cnki.jdskxb.2024.013

传递与共享:社交媒体时代的中华文化符号传播

Transmission and Sharing:the Dissemination of Chinese Cultural Symbols in the Age of Social Media

吕志敏 1代洪宝2
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作者信息

  • 1. 河北民族师范学院教师教育学院
  • 2. 河北民族师范学院马克思主义学院
  • 折叠

摘要

中华文化符号是中华文明和中华文化的显著标识.社交媒体时代的中华文化符号传播场域发生了历史性变革,以微信、微博、抖音为代表的社交媒体构造出的中华文化符号传播新语境,为中华文化符号传播提供了新机遇.用活、用好社交媒体对中华文化符号进行现代性诠释和现代性传播,有助于突出各民族共享的中华文化符号和中华民族形象,实现中华文化符号在铸牢中华民族共同体意识中的价值引领作用.构建社交媒体时代中华文化符号传播路径,需要明确中华文化符号传播的政治方向,突出主流媒体传播中华文化符号的主体地位,发挥公益广告传播中华文化符号的重要作用.

Abstract

Chinese cultural symbols are the emblem of Chinese civilization and culture.In the age of social media,the dissemination medium of Chinese cultural symbols has undergone historic changes.The social media platforms,such as WeChat and Douyin,have created a new context for the dissemination of Chinese cultural symbols,providing new opportunities for their spread.Modern interpretation and dissemination of Chinese cultural symbols through creative and good use of social media is conducive to establishing and highlighting these symbols and the Chinese national images shared by all ethnic groups,and realizing the leading role of these symbols in consolidating the sense of community for the Chinese nation.To construct the dissemination path of the Chinese cultural symbols in the age of social media,it is necessary to clarify the political direction,highlight the dominant position of mainstream media,and give play to the leading role of public service advertisements in the dissemination of these cultural symbols.

关键词

中华文化/中华文化符号/社交媒体/文化传播/文化认同/中华民族共同体意识

Key words

Chinese culture/Chinese cultural symbols/social media/cultural dissemination/cultural identity/the sense of community for the Chinese nation

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基金项目

国家民委民族研究项目(2022-GMD-001)

出版年

2024
江苏大学学报(社会科学版)
江苏大学

江苏大学学报(社会科学版)

CHSSCD
影响因子:0.528
ISSN:1671-6604
参考文献量10
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