New Year Paintings and Shaping of Mainstream Ideological Discourse among the Grassroots in the Early People's Republic of China
New Year paintings are a communication medium that combines entertainment and ideological and political educational functions.They have multiple functions such as carrying political demands,publicizing new policies,expressing new ideas,showcasing new lifestyles,and spreading mainstream ideology.After the founding of the People's Republic of China,the Communist Party of China(CPC)has infiltrated the mainstream ideological discourse into the creation and dissemination of New Year pictures.Specifically,the CPC popularized the form of New Year pictures with everyday content through efforts in institutional construction,craftsman training,academic discussion,artistic exhibition etc.As a result,the narrative of the unique image symbols and artistic charm of New Year pictures penetrated into all aspects of the grassroots life,boosted the political mobilization of the people,facilitated the spread of Marxism across the country,changed the social landscape,and ultimately promoted the construction of the mainstream ideological discourse.
the early People's Republic of ChinaNew Year paintingMao Zedongideological discourseshaping
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