Reflection on the Integrated Design of Modern Silk Brands in Display and Exhibition
With the sustained and rapid development of the Chinese economy and the expansion of the domestic textile industry,there are more and more domestic textile and clothing exhibitions and professional silk exhibitions.The themed overall static display design in various exhibitions is receiving more and more attention,and has also become a highlight in the display of various brand clothing enterprises.This article combines international trends and proposes a holistic design approach for modern silk brands in display and display.By creating a brand IP image,corresponding measures are proposed to enhance the influence of clothing brands and increase brand market share.Measures are also proposed to accelerate the circulation of the national textile and apparel industry,which will play a certain role in enhancing the overall strength of the national silk brand and promoting high-quality development of the corresponding domestic industrial economy.