Purpose Digitization is the foundation for the digital transformation of the tobacco industry.This study aims to con-duct a bibliometric analysis of the current status,hotspots,and core research areas on tobacco digitization in China to grasp the re-search direction and progress.Methods This study selected the journal paper database of CNKI(China National Knowledge In-frastructure)and screened out 825 tobacco digitization research papers published from 1992 to 2023.CiteSpace visualization soft-ware was used to conduct bibliometric analysis.Results ①The research development of tobacco digitization in China has experi-enced three stages:exploration(1992-2010),attention(2011-2017),and rapid development(2018-2023).In recent years,the attention has shown an explosive growth trend.②Cooperative research has been conducted among different enterprises and re-search institutions within the industry,but participation from industry-academic-research institutions outside the industry is rela-tively low.③Research hotspots focus on big data applications,technology embedding to assist business process optimization,digit-al marketing model exploration,etc.Industrial digitization and digital productivity are the core areas of concern.Among them,dig-itization and cigarette marketing will be the future research hotspots.Conclusion Tobacco digitization research in China should increase cooperation both within and outside the industry,focus on the theory and practice of the integrated development path of the digital economy and the real economy,and provide localized cases and experiences.
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