Research on the measurement of innovation performance of cross-border e-commerce listed enterprises under the new development pattern
With the continuous development of the global economy,cross-border e-commerce has become an important force in the new development pattern of domestic and international double circulation through its innovative transaction development mod-el.This paper measures the innovation level of 52 cross-border e-commerce listed enterprises in different industries using the DEA model.The research shows that the innovation performance level of cross-border e-commerce enterprises has been main-tained at a low level,the innovation performance of manufacturing e-commerce enterprises has been significantly improved since 2020,and the machinery manufacturing enterprises have reached a high level.Therefore,this paper proposes to optimize the cross-border trade policy,accelerate the integration of government and enterprise development;establish a technical support mecha-nism,build high-quality enterprise brands;build a business and trade group mode,and expand the advantages of cluster scale.
cross-border e-commerceinnovation performancenew development pattern