Traditional Chinese medicine Suzhou embroidery sashles not only carry the wisdom of traditional Chinese medicine and the essence of Suzhou embroidery art,but also the carriers for modern people's pursuit of healthy life and emotional sustenance.From the perspective of emotional design,this paper explores the innovative design strategy for traditional Chinese medicine Suzhou embroidery perfume pouch.Based on the hierarchy theory of emotional design,combined with the systematic investigation,in-depth interview and an extensive questionnaire survey of existing relevant literature,12 demand items were extracted from three dimensions of sensory needs,interactive needs and emotional needs.The KANO model was used to classify demand indicators and analyze prod-uct design priorities.According to the results of the Better-Worse coefficient analysis,the author puts forward the path for the emo-tional design of traditional Chinese medicine Suzhou embroidery perfume bag,so as to realize the creative inheritance and develop-ment of intangible cultural heritage"traditional Chinese medicine+Suzhou embroidery"in contemporary times.
Suzhou embroiderytraditional Chinese medicine sachetemotional designintangible cultural heritageKANO model