Passenger trust in driverless taxi services from the perspective of privacy
Passenger trust is one of the major influences for the promotion and wide application of driverless taxi services.However,while the data-driven driverless taxi service provides value to pas-sengers,its privacy security issues will lead to concerns among passengers,which will in turn lead to a confidence crisis among passengers.To reveal the factors and effects that influence passengers'trust in driverless taxi services from the perspective of privacy,this study starts from the psychologi-cal perception of passengers,combines privacy computing and trust theories,constructs a theoretical model of influencing factors through grounded theory analysis method,and uses a structural equation model for empirical analysis.The study reveals that:(1)In addition to personal information privacy risk,there are also new factors to monitor privacy risk among the influencing factors,and in addition to traditional personalized services,there are two new factors of utilitarian and altruistic interests in perceived privacy benefits.(2)Each factor has a significant impact on the trust of different dimen-sions,and the influence path is different.Among them,personal information privacy and monitoring privacy risks have a significant negative impact on ability,goodwill,and integrity trust;utilitarian in-terests and altruistic interests only have a significant positive impact on ability trust and integrity trust,but have no significant impact on goodwill trust;and personalized service only has a significant positive impact on integrity trust.The study results can provide a theoretical basis for improving pas-sengers'trust in driverless taxi services,and have important theoretical guiding significance for enter-prises to promote the popularization of driverless taxi services.
国家科技期刊平台
NSTL
万方数据
