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城市居民低碳出行意向异质性分析

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  • 国家科技期刊平台
  • NETL
  • NSTL
  • 万方数据
为揭示居民低碳出行决策过程的内在机理,识别个体异质性对低碳出行决策的影响,本文结合计划行为理论(TPB)和价值信念规范理论(VBN),引入环境意识、政策因素和出行时间感知构建了城市居民低碳出行意向模型.首先应用结构方程模型对398份有效数据进行检验分析,识别模型中的直接效应与间接效应,然后通过多群组结构方程进行异质性分析.研究结果表明,个人规范、态度、知觉行为控制和主观规范对居民的低碳出行意向均有显著直接影响;政策因素与环境意识、出行时间感知可通过中介变量来间接影响低碳出行意向;潜变量对低碳出行意向的主要影响因素按总效应值排序为:个人规范(0.405)、政策因素(0.359)、态度(0.325)、环境意识(0.294).多群组分析结果表明,年龄和出行时间可以调节潜变量之间的作用关系:对于出行时间较短的青年人来说,态度是影响其低碳出行意向的主要因素;对于出行时间较长的中老年人,个人规范对其低碳出行意向的影响更大.研究结论可为制定差异化的城市居民低碳出行引导策略,促进城市低碳客运交通发展提供一定的理论依据.
Heterogeneity analysis of urban residents'low-carbon travel intention
The aim of this study is to reveal the internal mechanism of residents'low-carbon travel decision-making process and identify the effects of individual heterogeneity on low-carbon travel de-cision-making.This study combines the theory of planned behavior(TPB)and the value belief norm theory(VBN)and introduces the environmental awareness,policy factor,and travel time perception to construct a model of urban residents'low-carbon travel intention.First,a structural equation mod-el was used to analyze 398 valid data to identify the direct and indirect effects on the model.Next,heterogeneity analysis was conducted using a multigroup structural equation.The results show that personal norm,attitude,perceived behavioral control,and subjective norm have a significant direct impact on residents'low-carbon travel intention.Policy factor,environmental awareness,and travel time perception can indirectly influence low-carbon travel intention based on the mediating vari-ables.The main effects of the latent variables on low-carbon travel intention in the order of the total effect value are personal norm(0.405),policy factor(0.359),attitude(0.325),and environmental awareness(0.294).The multigroup analysis results show that age and travel time can moderate the relationship between latent variables.For young people with a shorter travel time,attitude is the main factor influencing their low-carbon travel intention.However,personal norm has a greater im-pact on the low-carbon travel intention of middle-aged and elderly people with longer travel time.The findings of this study provide a theoretical basis for formulating differentiated low-carbon travel guidance strategies for urban residents and promoting the development of low-carbon passenger transportation in cities.

traffic engineeringlow-carbon travel intentionTPB-VBN(Theory of planned behavior and the value Belief Norm Theory)multi-group structural equationtravel time perceptionheterogeneity

胡含、李昕光、孙崇效、于文昌

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青岛理工大学,土木工程学院,青岛 266000

青岛理工大学,机械与汽车工程学院,青岛 266000

交通工程 低碳出行意向 计划行为理论和价值信息规范理论 多群组结构方程 出行时间感知 异质性分析

山东省自然科学基金青岛市哲学社会科学规划项目

ZR2020MG017QDSKL2101167

2024

10.19961/j.cnki.1672-4747.2023.09.002

交通运输工程与信息学报
西南交通大学

交通运输工程与信息学报

CSTPCD
影响因子：0.446
ISSN：1672-4747
年,卷(期)：2024.22(1)
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