Heterogeneity Analysis of MaaS Package Preferences Based on Latent Class Choice Model
Mobility as a Service(MaaS)aims to provide users with an integrated digital platform for information,booking,and payment.MaaS can also offer users various products,including bundled MaaS packages that combine multiple modes of transportation in a one-stop service.To explore the demand and preferences of travelers for MaaS packages,this study conducted a survey of 312 respondents in Shanghai and analyzed preference heterogeneity among different groups using the Latent Class Choice Model(LCCM).The results show significant heterogeneity in individual preferences.Age,income,education level and current travel behavior all play an important role in individual purchase decision behavior.The findings provide recommendations for MaaS operators and policy makers to identify potential populations and design feasible MaaS package options to help enhance user travel experience and wider adoption and promotion of MaaS.
MaaSMaaS packageLatent class choice modelHeterogeneityUsers'Preferences
万方数据
维普
