E-Ban is a comprehensive interactive community integrating ideological education,teaching services,life and entertainment in colleges and universities,providing a platform for contemporary college students to communicate online.It is not only a rich source of campus network culture,but also an important practice in response to the call of the State Council to"take the initiative to occupy a new position of network ideological and political education".Although e-Ban has been widely recognized in the field of ideological and political education in colleges and universities,it faces the problem of high user authentication rate but low usage rate.Taking Zhaoqing University as an example,this paper deeply discusses the current situation and challenges of the e-Ban platform,finds an effective way to improve user stickiness,and promotes e-Ban to become the main position of online cultural public opinion of teachers and students in the school.
关键词
易班/用户黏性/思想政治教育
Key words
E-Class/User Stickiness/Ideological and Political Education
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