摘要
网络语言作为一种特殊的社会方言，反映并影响着大众的文化意识。模因论是与语言和语言学有关的一个重要课题，用来解释文化进化规律，为分析语言文化传播提供了新的研究视角。以模因论为理论依据，分别对“马伊琍体”的复制传播周期、复制传播类型、复制传播动因进行了分析，揭示了网络流行语的发展规律。
Abstract
As a special kind of social dialect , the netspeak reflects and influents the cultural consciousness .Memetics is an im-portant topic related to language and linguistics .It is used to explain the rules of cultural evolution .The newly developed theory provides us with a new perspective to analyses the netspeak .From the view of memetics , the paper tends to study respectively the life cycle, the categories and the motivations of the replication and translation of “Ma Yili-style”, which aims to reveal the rules of the development of the netspeak .
NETL
NSTL
维普
万方数据