The Practical Research of the "Four-Party Cooperation" Education Mechanism in the Teaching Reform of Marketing Courses in Application-Oriented Undergraduate Education
Curriculum teaching is the key to talent training.Marketing is a practical and applied course,which requires not only cognition of marketing activities,mastering relevant professional and applied knowledge,but also consolidation and cultivation of professional spirit.In the teaching of marketing courses,how to pay at-tention to the dynamic development of the industry,connect with the marketing activities of enterprises,promote the scientific connection between course content and marketing process,project development and other industrial needs,accelerate the iteration of course teaching content,improve course teaching content,carry out course teaching reform,and enhance students'innovative application ability are the basis for the training of applied tal-ents in colleges and universities.Under the guidance of the government,we need to work closely with enterprises and industries to educate students.
万方数据
