Research on the Impact of Digital Transformation on the Tourism Business Model
Digital transformation is the inevitable way to change the current tourism business model,and the purpose of digital transformation is to improve the tourist's experience,operational efficiency and innovative serv-ices for higher quality development.The digitalization of tourism business model not only affects the reorgani-zation of tourism enterprises'organizations,but also has an important impact on the culture of tourism enterpri-ses.Its strategic significance lies in changing tourist's experience,improving operational efficiency,realizing service innovation and seizing market share,and providing a roadmap for tourism enterprises to realize sustain-able growth and competitiveness in the digital era by using digital technology.Through empirical analysis of the impact of digital transformation on the evolution of tourism business model,this paper attempts to determine the key components and theoretical basis of digital transformation,so as to make ideological preparation for impro-ving the competitiveness of tourism enterprises.
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