Research on the External Communication Strategy of Cultural Tourism Resources in the Nenjiang River Basin
Cross-cultural communication can enhance the cultural identity of tourists,stimulate the psycho-logical needs of potential tourists for cultural tourism in Heilongjiang province,improve the cultural image of the destination,and eliminate the cultural distance caused by cultural differences.Therefore,in view of the current situation of the dissemination of cultural tourism resources in Nenjiang River Basin to Russia,it is necessary to innovate the cultural communication mechanism,improve the top-level design of cultural communication enabling tourism development,utilize new media technology to innovate the ways of cultural tourism communication to Russia,leverage the role of universities and cultural exchanges platforms in cultural communication with Russia,carry out immersive cultural tourism experiences to enhance cross-cultural communication effects,and promote the economic,social,and environmental benefits brought by the integration of culture and tourism.
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