Analysis of Influencing Factors of Precision Marketing Decision-Making in Fashion Product Manufacturing Based on Logit Regression
The accuracy of marketing decisions affects the furture development space of different industries to some extent.Therefore,based on the current marketing situation of the fashion product manufacturing industry,logit regression analysis is used to analyze the influencing factors of the implementation of precision marketing decisions in the fashion product manufacturing industry.Selecting the corresponding variables of legal factors,economic factors,social environment factors,technological factors,enterprise advertising budget factors,and online user click behavior factors,conduct reliability and validity tests on each variable,evaluate the quality of the variables,test whether the variables are valid variables,and construct an influencing factor analysis model.The em-pirical analysis results indicate that the fitting degree of the constructed model is high;the corresponding variables of each influen-cing factor have different impacts on the dependent variable of the model;the strength coefficients of technological factors and enter-prise advertising budget factors are relatively high,with values of 0.7454 and 0.7476,respectively.The correlation between online user click behavior factors and other influencing factors is strong,achieving a comprehensive analysis of decision-making influencing factors.
万方数据
维普
