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基于知识超图的产品色彩情感设计

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针对现阶段产品色彩情感设计中多元色彩碰撞困难,色彩贡献值计算模糊,色彩协同机制难以模拟等问题,提出一种基于知识超图的产品色彩情感设计方法.首先采用主题网络爬虫与自然语义分词处理等技术构建产品色彩情感数据集;然后构建基于RotatE知识图谱的产品色彩情感意象关联模型;随后引用超图技术,构建基于知识超图的产品色彩情感设计模型,并以斯坦纳树方法可视化,实现产品色彩与用户情感间复杂动态关联关系的结构化与外显化表达.最后以真空吸尘器色彩设计为例,验证所提方法的有效性与适用性.
Product Color Emotional Design Based on Knowledge Hypergraph
Aiming at the problems of multi-color collision,fuzzy calculation of color contribution value,and difficulty in simulating color synergy mechanism in product color emotion design at the present stage,a product color emotion design method based on knowledge hypergraph is proposed.Firstly,the product color emotion data set is constructed by using the theme web crawler and natural semantic word segmentation technology.Then the product color emotion image association model based on the RotatE knowledge map is constructed.then the hypergraph technology is used to construct the product color emotion design model based on the knowledge hypergraphh,and visualized with the Steiner tree method to realize the structured and explicit expression of the complex dynamic relationship between product color and user emotion.Finally,taking the color design of vacuum cleaner as an example,the effectiveness and applicability of the method proposed are verified.

product color emotional designcolor synergy mechanismRotatE knowledge graphknowledge hypergraph

丁满、孙鸣宇、张新新、冯光宇

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河北工业大学建筑与艺术设计学院 天津 300132

产品色彩情感设计 色彩协同机制 RotatE知识图谱 知识超图

国家自然科学基金资助项目

52275243

2024

机械工程学报
中国机械工程学会

机械工程学报

CSTPCD北大核心
影响因子:1.362
ISSN:0577-6686
年,卷(期):2024.60(17)