Theoretical Framework,Practical Logic and Implementation Path of Digital Communication in Jiangyou Culture
The culture of Jiangyou is a gem of outstanding traditional Chinese culture,and digital technology empowers the entire process of disseminating Jiangyou culture,endowing it with more powerful communicative efficiency for creative transformation and innovative development.Based on the TOE theoretical framework analysis,the foundation of digital com-munication in Jiangyou culture lies in digital technology,with key entities being government organizations,industry associa-tions,audiences,and platform users.The guarantee is provided by digital scenarios and policies.In the context of technolog-ical empowerment,data-driven processes facilitate the sharing of resources in Jiangyou culture communication,demand-ori-ented precision dissemination of Jiangyou culture,technological empowerment to enhance the efficiency of digital communi-cation in Jiangyou culture,and collaborative efforts to achieve synergy in the digital communication of Jiangyou culture.A-chieving the effectiveness of digital communication in Jiangyou culture requires strengthening the engine role of digital tech-nology in empowering Jiangyou culture communication,establishing a diverse digital cooperative communication network,and optimizing the digital communication environment of Jiangyou culture.
万方数据
维普
