首页|乡愁对新生代农民工返乡创业意愿的影响分析

乡愁对新生代农民工返乡创业意愿的影响分析

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乡愁日益成为影响当前人力资源管理的重要文化因素，特别是一直在"乡-城"间流动的新生代农民工，是他们连接乡城的情感纽带。基于345 份到江浙沪务工的安徽省新生代农民工返乡创业意愿的问卷调查，实证分析了乡愁对新生代农民工返乡创业意愿的影响。研究结果显示:乡愁的两个方面即故乡眷念和适应障碍会对新生代农民工的返乡创业意愿产生正向影响，且不同维度对不同性别的新生代农民工影响程度不同。乡村振兴战略的实施，有赖于大量新生代农民工返乡创业，带动资源下乡，以工促农，以城促乡。通过乡愁刺激新生代农民工的乡土情结，能提升返乡创业意愿，推动乡村振兴的实施。
Analysis of the Impact of Nostalgia on the Willingness of the New Generation of Migrant Workers to Return Home for Entrepreneurship
Nostalgia,as a historically significant and emotionally rich literary sentiment,has increasingly become an impor-tant cultural factor affecting current human resource management.This is particularly true for the new generation of migrant workers who have been moving between"rural and urban"areas and for whom it serves as an emotional bond connecting the countryside and the city.Based on a questionnaire survey of the willingness to return home for entrepreneurship among 345 new-generation migrant workers from Anhui Province working in Jiangsu,Zhejiang,and Shanghai,this study empirically analyzes the impact of nostalgia on their willingness to return home for entrepreneurship.The results show that two aspects of nostalgia,namely,hometown attachment and adaptation barriers,have a positive impact on the willingness of the new generation of migrant workers to return home for entrepreneurship.Moreover,different dimensions have varying degrees of impact on the new generation of migrant workers of different genders.The implementation of the rural revitalization strategy relies on a large number of new-generation migrant workers returning home for entrepreneurship,driving the allocation of resources to rural areas,and promoting agriculture through industry,and rural areas through urban areas.By stimulating the new generation of migrant workers'attachment to their native land through nostalgia,their willingness to return home for en-trepreneurship is enhanced,thereby facilitating the implementation of rural revitalization.

nostalgianew generation migrant workerswillingness to return home for entrepreneurshipbinary Logistic Regression Model

金琪、韦向阳、刘淼淼

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阜阳师范大学商学院,安徽阜阳 236037

乡愁 新生代农民工 返乡创业意愿 二元Logistic回归模型

安徽省教育厅人文社会科学重点研究项目阜阳市人文社会科学研究专项项目安徽省妇联、省教育厅2022年度妇女理论研究重点项目

SK2020A0313FYSK2021LH022022-FNYJ-023

2024

南昌师范学院学报
江西教育学院

南昌师范学院学报

CHSSCD
影响因子：0.308
ISSN：1005-3638
年,卷(期)：2024.45(1)
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