Challengesof and Solutions to Constructing a Red Culture Media Communication System in the Era of All-Media
Constructing an all-media communication system for RedCulture is a critical step in promoting the societal dis-semination of Red Culture and building a socialist country strong in culture.In the era of all-media communication,up-to-the-minute reporting,multidimensional coverage,widespread public participation,and targeted effect constitute the main structural forms of the Red Culture media communication system.However,the dissemination of Red Culture faces challen-ges such as content simplification,decentralization of communication agents,audience fragmentation,and complication of communication environments,which pose significant obstacles to the development of this system.To overcome these chal-lenges,great efforts must be made on content development,systemic reform,technological updates,and management innova-tion in order to scientifically construct an effective all-media communication system for spreading the Red Culture.
Red Cultureall-mediacommunication systemmedia integration