首页|全媒体时代构建红色文化传播体系的困境及破解进路

全媒体时代构建红色文化传播体系的困境及破解进路

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构建红色文化的全媒体传播体系是进一步推进红色文化社会化传播、建设社会主义文化强国的重要举措。全媒体时代,全程媒体、全息媒体、全员媒体、全效媒体成为红色文化全媒体传播体系的主要结构形式。红色文化传播面临着传播内容简化、传播主体去中心化、传播受众分化、传播环境复杂化等问题,使红色文化全媒体传播体系的构建面临不少挑战。为此,需从内容建设、体制改革、技术更新和管理创新等方面着力,科学构建红色文化全媒体传播体系。
Challengesof and Solutions to Constructing a Red Culture Media Communication System in the Era of All-Media
Constructing an all-media communication system for RedCulture is a critical step in promoting the societal dis-semination of Red Culture and building a socialist country strong in culture.In the era of all-media communication,up-to-the-minute reporting,multidimensional coverage,widespread public participation,and targeted effect constitute the main structural forms of the Red Culture media communication system.However,the dissemination of Red Culture faces challen-ges such as content simplification,decentralization of communication agents,audience fragmentation,and complication of communication environments,which pose significant obstacles to the development of this system.To overcome these chal-lenges,great efforts must be made on content development,systemic reform,technological updates,and management innova-tion in order to scientifically construct an effective all-media communication system for spreading the Red Culture.

Red Cultureall-mediacommunication systemmedia integration

徐功献、谢竺轩

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赣南师范大学中国共产党革命精神与文化资源研究中心,江西赣州 341000

红色文化 全媒体 传播体系 媒体融合

赣南师范大学"研究阐释党的二十大精神"专项课题

XJKYZX202205

2024

南昌师范学院学报
江西教育学院

南昌师范学院学报

CHSSCD
影响因子:0.308
ISSN:1005-3638
年,卷(期):2024.45(2)
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