南昌师范学院学报2024,Vol.45Issue(2) :101-105.

基于视觉设计的电商视觉营销课程教学改革研究

Research on Teaching Reform of E-commerce Visual Marketing Courses Based on Visual Design

陆野
南昌师范学院学报2024,Vol.45Issue(2) :101-105.

基于视觉设计的电商视觉营销课程教学改革研究

Research on Teaching Reform of E-commerce Visual Marketing Courses Based on Visual Design

陆野1
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作者信息

  • 1. 金华职业技术学院,浙江金华 321000
  • 折叠

摘要

在电商平台多样化、店铺岗位需求高涨及视觉营销火爆的当下,投放优质的视觉效果图就等于视觉营销吸引了消费者的关注.以营销为方向的电商视觉图,融合了网络营销理论知识、视觉设计等课程内容,通过提炼、融合、优化,开展视觉岗位教学研究,在实际岗位需求的指引下提升视觉岗位技能,为未来课程深度契合岗位设计需求提供帮助.

Abstract

In the current era of diverse e-commerce platforms,fast-growing demand for on-line store jobs,and booming vis-ual marketing,delivering high-quality visual effects is equivalent to attracting consumer attention through visual marketing.E-commerce visuals directed towards marketing integrate the theory of network marketing,visual design,and other course contents.By refining,integrating,and optimizing these elements,this research conducts teaching research on job require-ments of visual positions.It improves visual job skills under the guidance of actual job requirements,and provide help for the deep integration of job design requirements in future courses.

关键词

岗位需求/视觉设计/视觉营销/培养途径

Key words

job requirements/visual design/visual marketing/cultivating pathway

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出版年

2024
南昌师范学院学报
江西教育学院

南昌师范学院学报

CHSSCD
影响因子:0.308
ISSN:1005-3638
参考文献量5
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