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基于视觉设计的电商视觉营销课程教学改革研究

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在电商平台多样化、店铺岗位需求高涨及视觉营销火爆的当下,投放优质的视觉效果图就等于视觉营销吸引了消费者的关注。以营销为方向的电商视觉图,融合了网络营销理论知识、视觉设计等课程内容,通过提炼、融合、优化,开展视觉岗位教学研究,在实际岗位需求的指引下提升视觉岗位技能,为未来课程深度契合岗位设计需求提供帮助。
Research on Teaching Reform of E-commerce Visual Marketing Courses Based on Visual Design
In the current era of diverse e-commerce platforms,fast-growing demand for on-line store jobs,and booming vis-ual marketing,delivering high-quality visual effects is equivalent to attracting consumer attention through visual marketing.E-commerce visuals directed towards marketing integrate the theory of network marketing,visual design,and other course contents.By refining,integrating,and optimizing these elements,this research conducts teaching research on job require-ments of visual positions.It improves visual job skills under the guidance of actual job requirements,and provide help for the deep integration of job design requirements in future courses.

job requirementsvisual designvisual marketingcultivating pathway

陆野

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金华职业技术学院,浙江金华 321000

岗位需求 视觉设计 视觉营销 培养途径

2024

南昌师范学院学报
江西教育学院

南昌师范学院学报

CHSSCD
影响因子:0.308
ISSN:1005-3638
年,卷(期):2024.45(2)
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