The modern advertising era marked a significant transformation towards the popularization,professionalization,and systematization of advertising,ushering in the first peak period in the history of Chinese advertising.With the growing calls from academia and industry for the professionalization and vocationalization of advertising,early advertising education began to emphasize the cultivation of professional ethics and awareness.This effort not only produced knowledge of profes-sional ethical literacy grounded in theoretical logic and practical standards but also established a cultivation pathway that balanced theoretical instruction with practical internships.A thorough examination of the processes involved in the knowl-edge production and cultivation of professional ethical literacy in early advertising education offers valuable historical in-sights for constructing the knowledge system and enriching cultivation strategies for advertising ethics education in the cur-rent digital and intelligent era.
关键词
广告教育/职业素养/伦理意识/知识生产
Key words
advertising education/professional literacy/ethical awareness/knowledge production
维普
万方数据