Research on the High Quality Development of Summer Vacation Tourism in the Bohai Rim Region Based on the Background of the Integration of Culture and Tourism
the integrated development of culture and tourism is an important lever for coordinating the development of cultural undertakings,cultural industries,and tourism resources.Based on the background of the integration of culture and tourism development,this paper adopts methods such as literature analysis,field research,and logical analysis to systematically study the conditions,current situation,and existing problems of summer tourism development in the Bohai Rim region.Research has shown that serious homogenization of tourism products,uneven service quality,insufficient market promotion,insufficient depth of cultural and tourism integration,lack of regional cooperation,and urgent need to strengthen ecological and environmental protection are the main existing problems in the development of summer tourism in the Bohai Rim region.At the same time,specific paths are proposed to promote high-quality regional summer tourism development,including strengthening product innovation,optimizing service experience,strengthening market promotion,promoting cultural and tourism integration,consolidating regional cooperation,and strengthening ecological protection,in order to provide reference for promoting high-quality development of summer tourism in the Bohai Rim region.
integration of cultural and tourismsummer tourismhigh quality developmentthe Bohai Rim region
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