The Metaverse Technology Helps the Research on the External Communication Strategy of Gansu Sports Intangible Cultural Heritage
Based on the characteristics of wide radiation area,fast propagation speed,far-reaching influence and high interaction viscosity in the meta-cosmic era,the paper explores the value,exist-ing problems and communication opportunities of the metaverse technology to enhance the dissemina-tion of the intangible cultural heritage of sports in Gansu.Taking the external communication of re-gional sports intangible cultural heritage in Gansu as an example,this paper analyzes the exploration of the external communication strategy of sports intangible cultural heritage in Gansu by metaverse technology.By respecting the diversity and value diversity of intangible cultural heritage in different regions,the metaverse technology breaks the barrier of cross-cultural communication and eliminates the temporal and spatial barrier of the dissemination of intangible cultural heritage in Gansu.The metaverse technology provides a new space for the external dissemination of Gansu sports intangible cultural heritage,enhances the audience's attention and eliminates aesthetic fatigue;This paper brings together various forces and puts forward strategies such as constructing virtual venues,carry-ing out virtual sports and virtual competitions,and analyzing and optimizing communication data,which will further enhance the international image of regional sports in Gansu.
metaversesports intangible cultural heritagecommunicationexternal communica-tioncommunication strategyvirtual reality
万方数据
维普
