基于网络文本分析的青藏高原地区游客满意度研究——以羊卓雍错景区为例
Study on Tourist Satisfaction in the Tibetan Plateau Based on Network Text Analysis——A Case Study of Yamzho Yumco Lake
马百惠 1刘金花 1朵耀华1
作者信息
- 1. 东华理工大学地球科学学院,330013,南昌
- 折叠
摘要
西藏拥有独特的高原旅游资源,具有发展旅游业的天然优势.以羊卓雍错景区为例,利用数据挖掘技术,获取网络文本数据,抓取携程、大众点评、马蜂窝网站的游客评论,从高频词特征、社会语义网络和游客情感3 个方面进行分析,探索影响羊卓雍错游客满意度的因素,并提出相关优化策略.结果显示,排名前 100 的5 个维度高频词中,景点旅游资源类高频词占比最高,为 53.10%.社会网络分析图中最核心的关键词为"羊卓雍错""西藏""拉萨".游客情感分析中,积极、消极和中性情绪分别占比 69%、25%和 6%.保证交通通达性、便捷购票、设立医疗设施、提高服务质量、丰富旅游产品等措施有助于提升羊卓雍错景区的整体旅游形象.
Abstract
Xizang has unique plateau tourism resources and a natural advantage in developing tourism.Taking Yamzho Yumco Lake Scenic Spot as an example,this study uses data mining tech-nology to obtain network text data.Based on capturing tourist comments from Ctrip,Dianping and Mafengwo,we analyzes the characteristics of high-frequency words,social semantic network and tourist emotion.So to explore the influencing factors of tourist satisfaction in Yamzho Yumco Lake and put forward corresponding optimization strategies.The top 100 high-frequency words are classi-fied into five dimensions,among which the proportion of high-frequency words of scenic spots and tourism resources is the highest(53%).The core keywords in the social network analysis chart are"Yamzho Yumco Lake""Xizang"and"Lhasa".In the analysis of tourist emotion,positive,nega-tive and neutral emotions account for 69%,25%and 6%,respectively.Measures such as ensuring transportation accessibility,convenient ticket booking,setting up medical facilities,improving serv-ice quality and enriching tourism products will help to improve the overall tourism quality of Yamzho Yumco Lake.
关键词
游客满意度/羊卓雍错/网络文本分析Key words
tourist satisfaction/Yamzho Yumco Lake/network text引用本文复制引用
基金项目
国家自然科学基金(41901080)
国家自然科学基金(41971075)
东华理工大学博士启动基金(DHBK2018022)
出版年
2024
国家科技期刊平台
NSTL
万方数据