Research on Tourism Development and Improvement Strategy of Anyi Ancient Village Group Based on IPA Analysis Method
Traditional villages are important cultural treasures in China,not only the destination of rural tourism,but also the main position of the implementation of the rural revitalization strategy.On the basis of systematically combing the tourism resources of Anyi Ancient Village Group,this paper investigates the tourism development status of Anyi Ancient Village Group through questionnaires,evaluates the tourism development of Anyi Ancient Village Group with the help of IPA analysis meth-od,and finally puts forward five major strategies for tourism development and improvement in Anyi Ancient Village Group,namely:excavating the cultural connotation of Anyi Ancient Village,promo-ting the integrated development of culture and tourism,making up for the shortcomings of tourism facilities,improving tourist satisfaction,attracting professional and technical personnel,improving operation and management capabilities,enriching publicity and promotion models,and establishing a high-quality tourism image.Develop new forms of tourism and promote the revitalization of ancient villages and villages.
IPA analysistraditional villagestourism developmentAnyi Ancient Village Group
国家科技期刊平台
NSTL
万方数据
