Perception Image and Emotion Analysis of Urban Red Tourism Network Based on Platform Big Data——Taking Nanchang as An Example
Exploring the perceptual characteristics of red tourism destination brand images can pro-vide clear governance directions and decision-making strategies for brand building of red tourism destinations,optimizing the image space and showcasing cultural and tourism values.Based on the case study of Nanchang,the datasets were constructed by using big data reptilian technology,and the text analysis technology and grounded theory were used to analyze the visitor perception map.The network perception image of Nanchang as a red tourism destination can be divided into 4 dimen-sions:the cradle of the People's army,the city of Revolutionary Heroes,the Holy Land of Red Ed-ucation,and the center of tourism and leisure,these perceptions present a network structure of"center-subcenter-outer circle",and its image cognitive factors can be summed up into 4 main cat-egories and 12 sub-categories,positive emotions are significantly higher than neutral and negative e-motions,with the latter being the least represented.
red tourismtext analysisperception imagebrand image
万方数据
