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旅游者-环境契合度对行为意向的影响研究

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人与环境之间的关系是学者关注的重点话题,但从旅游者-环境契合度的角度拓展行为意向的影响研究相对鲜少.从旅游者-环境契合度的角度探讨行为意向能够明确旅游者与旅游环境互动的重要性,也对理解旅游行为的深层机理具有启发性.因此,以个人-环境匹配理论和自我调节态度理论为基础,将厦门园林植物园景区为案例地,运用结构方程模型,线下回收的235份问卷数据进行分析.探究旅游者-环境契合度、游客情感、行为意向之间的关系.结果显示,旅游者-环境契合度对行为意向具有直接影响,游客情感对行为意向具有显著正向影响,游客情感对行为意向的影响大于旅游者-环境契合度.游客情感在旅游者-环境契合度与行为意向之间具有部分中介作用.因此,提高旅游者与旅游环境之间的契合度和游客情感有利于提升游客推荐意向和重游意向,促进旅游业可持续发展.
The Study on the Impact of Tourist-Environment Fit on Behavioral Intentions
The relationship between human and environment is a key topic that scholars pay attention to,but the research on the impact of behavioral intention from the perspective of tourism-environment fit has been scarce.The study of behavioral intention from the perspective of tourism-environment compatibility can clarify the importance of interaction between tourists and tourism environment,and also provides insights to understand the underlying mechanism of tourism behavior.Therefore,based on the individual-environment matching theory and the self-regulating attitude theory,the paper analyzes 235 questionnaire data collected offline using structural equation model,taking the scenic area of Xiamen Forest and Botanical Garden as a case study.The relationship between tourist-environment fit,tourist emotion and behavior intention are explored.The results show that tourist-environment fit has a direct impact on behavioral intention,and tourist emotion has a significant positive impact on behavioral intention,and the impact of tourist emotion on behavioral intention is greater than that of tourist-environment fit.Tourist emotions partially mediate the relationship between tourist-environment fit and behavioral intention.Therefore,improving the compatibility between tourists and tourism environment and tourists'emotion is conducive to improving tourists'intention to recommend and revisit,thereby promoting the sustainable development of tourism.

tourist environment fittourist emotionbehavioral intention

索南卓玛

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青海民族大学旅游学院,810007,西宁

旅游者-环境契合度 游客情感 行为意向

2024

江西科学
江西省科学院

江西科学

影响因子:0.286
ISSN:1001-3679
年,卷(期):2024.42(6)