Research on the Communication Strategy of Scientific and Technological Ethics from the Perspective of New Media——Taking ByteDance As An Example
The rapid development of science and technology has brought great benefits to human life,but it has also brought a series of ethical and moral crises.Therefore,the governance of scientific and technological ethics is particularly important.Strengthening the dissemination of scientific and technological ethics and increasing public participation are important measures to practice the governance of scientific and technological ethics.This article focuses on the perspective of new media and takes TikTok under ByteDance as an example to deeply explore the communication strategies of scientific and technological ethics.By analyzing the communication characteristics and advantages of TikTok,this article expounds on its various application significances in the dissemination of scientific and technological ethics and proposes specific strategies for promoting dissemination by using TikTok,aiming to provide theoretical and practical references for enhancing the public's awareness of scientific and technological ethics and promoting the healthy development of science and technology,and also providing references for the dissemination of scientific and technological ethics on other new media platforms.
ethics of science and technologypropagatenew mediastrategy
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