Research on Status and Countermeasures of"Wuming Orah Mandarin"Regional Public Brand Construction
Based on the analysis of the planting,processing and sales of"Wuming orah mandarin",this paper studied the status quo of the planning,establishment,promotion,supervision,management and construction of the regional public brand of"Wuming orah mandarin".The results showed that there were problems such as less brand usage,early launch of products,fake and shoddy use of brands,inconsistent brand packaging and imperfect product traceability system.Finally,countermeasures and suggestions were put forward from the aspects of industrial development,brand protection,brand supervision,brand recognition and product traceability,in order to provide reference for the regional public brand construction of"Wuming orah mandarin".
Wuming orah mandarinRegional public brandIndustry statusCountermeasure
国家科技期刊平台
NSTL
万方数据
