Alienation and Reflection on the Youth Group's Mimetic Consumption
Mimetic consumption refers to the mimicry of real purchasing behavior through online media,where actual purchases are not fully completed in reality.It involves showcasing the consumption and usage of products online to simulate real purchasing behavior,meeting the psychological needs of con-sumers.It is a virtual consumption experience constructed by consumers on the network media which is highly similar to the real consumption behavior.Mimetic consumption environment integrates mimetic consumption behavior and information related to consumption on online media,creating a more symbolic information environment compared to the real world.This environment constructs a dreamlike ideal and utopian self for consumers.However,for the youth group with lower incomes facing the high cost of ur-ban living,they may not realize such ideal selves as they wish,so they can only give up the real use of consuming goods by punching in,using counterfeit products and ordering,etc.,and only show the sym-bolic value of goods on the network to satisfy their vanity-driven consumption psychology.This dis-placement of real consumption by an emphasis on mimetic consumption constitutes the alienation of mimetic consumption.Behind this alienation is the collusion between business and media in consumer frenzy,inevitably leading young people to face the contradiction of expanding consumer desires yet be-ing unable to fully satisfy them.Facing with this new form of modern consumption alienation,young people should first shape a proper consumption perspective and enhance their cultural literacy and pro-fessional skills.While enjoying urban consumer cultural life,they should strive to achieve self-worth and improve their overall quality.
万方数据
维普
