首页|A critical review of the association between corporate social responsibility strategy and competitive advantage
A critical review of the association between corporate social responsibility strategy and competitive advantage
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[Executive Summary]José Milton de Sousa Filho et al (2012)conducted a study on the association between corporate social responsibility(CSR)strategy and competitive advantage which are important issues for the contemporary discussion. This research aimed to enrich the discussion on corporate social responsibility and contribute to the current literature on the association between CSR,business strategy,and competitive advantage. The major objective of this article is to analyze a case study and literature on how corporate social responsibility strategies could create competitive advantages.Based on the literature and the case study of Carrefour,a theoretical framework is proposed for the competitive advantage generating from the formulation of corporate social strategies which could be used into practice.This research is exploratory,and results of this study provide deep insights into how social responsibility strategies can create competitive advantages.However, the association between corporate social responsibility and competitive advantages was not presented ful y,and one essential component of corporate social strategy was ignored.Further development and discussion of this issue especial y in the practice area of how to directly connect company’s CSR actions to its core business are needed.
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