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American Brands’Influences on Chinese Consumers

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Grasping the opportunities offered by the open-door policy, more and more American brands are coming into China. During these years, American brands have been developing very wel in China. And we Chinese consumers have been influenced a lot by these American brands.

American brandsChinese consumersconsumption preferencesconsumption habitsconsumption attitudesworld outlook

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西南财经大学经贸外语学院 四川成都 611130

2013

经济生活文摘(下半月)
中国经济报刊协会

经济生活文摘(下半月)

ISSN:1009-5535
年,卷(期):2013.(4)
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