Emotional experience design of product color based on emotional space model
To enhance user emotional experience satisfaction on product color design scheme,a product color emotional experi-ence design method was proposed based on emotional space model.Using household humidifiers as a case study,the PAD emotion test method was employed to perform multi-dimensional emotional experience analysis on existing color scheme of target production.The Color schemes that could elicit user positive emotional response were identified as design references to complete the initial color scheme design.Fuzzy grey relational analysis was applied to evaluate the design schemes.The optimal selection of design schemes finished according to color scheme priority ranking.The proposed method's feasibility and practicality were vilified again.The findings indicated that the guidance of emotion space model to product color emotional design help designers accurately and efficiently identify color schemes that met users'emotional experiences and clarify design directions.The application of fuzzy mathematics ensured the rigor of both subjective and objective evaluation outcomes,providing new research insights for product color emotional design.
product designemotional experienceemotional space modelcolor designfuzzy grey correlation analysis
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